Mr Nigel Chiweshe

Telephone +27 33 260 5355

+27 33 260 
Campus Westville
Building & Room
Commerce Building ,Room 28


Mr Nigel Chiweshe is  lecturer in the discipline of Management and Entrepreneurship on the Pietermaritzburg Campus.His teaching specialities within this discipline are technology strategy for entrepreneurs and new venture creation. His currently pursuing Doctoral studies in the discipline of Marketing . 

Appointment Designation:
  • Lecturer
Academic Qualifications:
  • BSSC Economics & Marketing (UKZN) 
  • BSSC Honours Marketing (UKZN)
  • MA Marketing (UKZN)

Undergraduate Courses Currently Teaching:

  • Technology Management
  • Corporate Strategy
  •  Marketing Management 
Postgraduate Courses:

  • Advanced topics in marketing
  • Entrepreneurship, innovation and venture creation
Research Interests:
  • Marketing strategies for Small to Medium Enterprises 
  • Bottom of the pyramid marketing
  • Social Entrepreneurship 
  • Entrepreneurial education 
Recent Publications: 

• Amaidas, S. and Chiweshe, N. (2015) “Youth Consumer Behaviour: A Case of Beauty Product Consumption” Journal of Social Sciences.
• Amaidas, S. and Chiweshe, N. (2014) “Influences of Brand and Self-Image On Generation Y Females Consumer Behaviour” 8th International Business Conference Proceedings. ISBN 978-0-620-59801-9.
• Chitakunye, P., Takhar, A., Emiko, A. & Chiweshe, N. (2013), “The role of technology in children’s food environment: exploring intra-familial dynamics across cultures” Advances in Consumer Research Journal , Vol. 41.
• Chiweshe, N. (2013) “Country of Origin Effects and Consumption Behaviour of South African Students: A Case of Fashion Designer Brands” Lecture Notes in Management Science, Vol.11, p.464-466. ISSN:2251-3051.
• Barret, N., Vigar-Ellis, D. and Chiweshe, N. (2009) “Positioning of Luxury Vehicle Brands in the Pietermaritzburg Area” Alternation 16.1 2009 p.51-76 ISSN 1023-1757.

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