Dr Aradhna Arbee

Telephone +27 31 260 3159

+27 31 260 7201
Campus Westville
Building & Room
M Block-M1-207,2nd Floor


Dr Aradhna Arbee has been full-time academic since 1996, and joined the university in 1999. Currently, She is a lecturer in the discipline of Marketing.She teach and supervise in the areas of marketing communications and advertising. In addition to these areas,Her research interests relate to the teaching and learning of Marketing. 

Appointment Designation:
  • Lecturer
Academic Qualifications: 

  • PhD (Higher Education) – University of KwaZulu-Natal
  •  MEd (Higher Education) – University of Natal
  •  BCom(Hons), Marketing – University of Natal
  •  BCom, Business Administration & Marketing – University of Natal

Undergraduate Courses Currently Teaching:
  • MARK302 Marketing Communications 
Postgraduate Courses:
  • MARK7BO Advanced Topics in Advertising
Research Interests:
  • Marketing education; Teaching and learning; Marketing Communications; Advertising
Recent Publications: 
  •   Arbee, A. and Samuel, M.A. 2015. The writing centre: A site for discursive dialogue in Management Studies. South African Journal of Higher Education 29(5), pp.48-69 
  • Arbee, A., Hugo, W. and Thomson, C. 2014. Epistemological access in Marketing – a demonstration of the use of Legitimation Code Theory in Higher Education. Journal of Education, No. 59, pp.39-63. 
Recent Papers Delivered:
  • Watson, A., Arbee, A. and Hugo, W. 2014. Being and becoming: A critical engagement with Fataar's pedagogy of supervision. 2nd SAERA Conference, 13-15 August 2014, Durban. 
  •  Fataar, A., Hugo, W., Bayet, A., Joorst, J., Watson, A. and Arbee, A. Debating thesis supervision in response to Fataar’s ‘Pedagogy of Supervision’. Pre-conference workshop, 2nd SAERA Conference, 12 August 2014, Durban

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