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Dr Devina Oodith


Telephone +27 31 260 7850


Fax
+27 31 260 
Email oodithd@ukzn.ac.za
Campus Westville
Building & Room
M Block – M214, 2nd Floor

Bio:

Dr Devina Oodith is  lecturer in the discipline of Marketing and My personal research is to investigated the effectiveness of Customer Call Centre’s in improving Service Delivery.


Appointment Designation:
  • Lecturer
Academic Qualifications: 
  • PhD in Marketing -University of KwaZulu-Natal
  • MBA
  • BCom (Hons) (Cum Laude)
  • Bcom
Undergraduate Courses Currently Teaching:
  • MARK 301: CONSUMER BEHAVIOUR 

Postgraduate Courses:
  • MARK7CO: ADVANCED SPECIAL TOPICS IN CONSUMER BEHAVIOUR (HONOURS) 

Research Interests:
  • Consumer Behaviour 
  • Corporate Social Responsibility Marketing
  • Self-concept
  • Heuristics in decision-making 
  • Customer Relationship Management

Recent Publications:  

  • Oodith, D. & Parumasur, S.B. (2012). The Impact of Sick Building Syndrome on Call Centre Agents Effectiveness. Journal of Economics and Behavioural Studies, Vol 4, No. 9, pp. 532 -547.
  • Oodith, D. & Parumasur, S.B. (2013). Critical Ingredients for Call Centre Agents’ Effectiveness. Journal of Corporate Ownership and Control, Vol. 10 Issue 4, page 493 – 505.
  • Oodith, D. & Parumasur, S.B. (2014). Technology in a call center: an asset to managing customers and their needs? Problems & Perspectives in Management, Vol 12 (1) pg. 72-82.
  • Oodith, D. & Parumasur, S.B. (2015). Call centre ease of communication in customer service delivery: an asset to managing customers’ needs? Problems & Perspectives in Management, Vol 13 (2) pg. 482-494.

   

Recent Papers Delivered: 

  • ICP – XXX International Congress of Psychology Conference in Cape Town – 2012

Title of Paper: Is employment in a call centre sickening and affecting the effectiveness of managing customers’ needs?

 


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