Professor Debbie Ellis

Professor Deb Ellis Telephone
+27 33 260 6151/5899
Building & Room
Postgrad Centre, 1 Golf Rd campus

Professor Debbie Ellis is an Associate Professor in Marketing in the School of Management, IT and Governance. She holds a Masters in Business Science from the University of Cape Town, South Africa and a Phd in Marketing from KTH, Royal Institute of Technology in Stockholm, Sweden. Prof Ellis has more than 20 years of teaching and research experience. She has taught at undergrad, postgrad and management development levels at a number of South African universities. Her main areas of Marketing expertise include Strategic Marketing and Planning, Services Marketing and Global Marketing and is developing course material in the area of Social Marketing. Prof Ellis has been involved in programme and curriculum development as well as management and leadership of numerous programmes including Master of Business Science, Honours in Marketing and Postgrad Diplomas in Marketing, Marketing and Supply Chain and Management. She has been an external examiner for courses as well as dissertations for various South African as well as international universities. Prof Ellis is on the editorial and or review boards for several South African and International journals including the International Journal of Retail & Marketing Review, the International Journal of Wine and Business Research, the International Review of Retail, Distribution and Consumer Research, Journal of Cleaner Production, Journal of Macro Marketing, Journal of Wine Research and the South African Journal of Economic and Management Sciences.

Appointment Designation:
Associate Professor  

Academic Qualifications:
Bachelor of Business Science (UCT)
Masters of Business Science (Marketing and HR) (UCT)
PhD Marketing (KTH, Royal Institute of Technology)

Research Interests:
Prof Ellis has been involved in research for over 20 years in a wide range of marketing topics. Her current areas of research interest include eco-consumers, young consumers, social marketing, consumer knowledge, positioning and wine marketing.

Recent Publications:
Beachcroft-Shaw, H., & Ellis, D. [2017]. Social Marketing to Achieve Sustainability. In Z. Fields (Ed.), Collective Creativity for Responsible and Sustainable Business Practice (pp. 296-314). Hershey, PA: IGI Global. doi:10.4018/978-1-5225-1823-5.ch016
Beachcroft-Shaw, H., & Ellis, D. [2017]. Using Successful Cases to Promote Environmental Sustainability: A Social Marketing Approach. In Z. Fields (Ed.), Collective Creativity for Responsible and Sustainable Business Practice (pp. 278-295). Hershey, PA: IGI Global. doi:10.4018/978-1-5225-1823-5.ch015
Thompson, K., Ellis, D., Soni, S. and Paterson, S. [2017] Attributes influencing clothing store choice for Generation Y Twixter customers. The International Review of Retail, Distribution and Consumer Research, DOI:10.1080/09593969.2017.1357647.
Aungamuthu, Y. & Vigar-Ellis, D. [2017] Choosing a university: Important Attributes used by access students in South Africa, Africa Education Review,14 (2): 174-191. DOI:10.1080/18146627.2017.1321963.
Pelet, J-É., Lecat, B., Khan, J., Rundle-Thiele, S., Lee, L.W., Ellis, D., McGarry Wolf, M., Wegmann, A.L., Kavoura, N., Katsoni, V. [2017]. Don’t believe the hype: a grounded exploratory six country wine purchasing study. Journal of Wine Research, 28(2), 91-104. doi:10.1080/09571264.2017.1309644
Pelet, J-E., Lecat, B.,Khan, J., Lee, L., Ellis, D., Mc Garry-Wolf, M., Rundle-Thiele, S. Kavoura, A., Katsoni, V. & Wegmann, A.L. [2017] Winery website loyalty: the role of sales promotion and service attributes. International Journal of Wine Business Research, 30(2), Page numbers pending.
Vigar-Ellis, D., Pitt, L & Caruana, A. [2015] Knowledge effects on the exploratory acquisition of wine. International Journal of Wine Business Research, 27(2): 84-102.
Vigar-Ellis, D., Pitt, L., & Berthon, P. [2015] Knowing what they know: A managerial perspective on consumer knowledge. Business Horizons, 58(6), 679-685.
Vigar-Ellis, D., Pitt, L., & Caruana, A. [2015] Does Objective and Subjective Knowledge Vary between Opinion Leaders and Opinion Seekers? Implications for Wine Marketing. Journal of Wine Research, 26(04): 306-320.
Scott, L. & Vigar-Ellis, D. [2014] Consumer Perceptions and Behaviours with Regards to Environmentally Friendly Packaging in a Developing Nation. International Journal of Consumer Studies Special Issue on Sustainable Futures, 38(2014):642-649.

Recent Papers Delivered:
Lee, L., McCarthy, I. & Ellis, D. [2017] Customer cohort climates: A conceptual model for group service encounters. Presented at the 45th Academy of Marketing Science Annual Conference, AMS45, Coronado Island, May 24-26.
Reddy, T. & Ellis, D. [2016] The Relationship between Environmental Beliefs and Environmental Behaviour in Young Adults. Presented at the College of Law and Management Studies Research Day, UKZN, Durban, 29-30 September 2016.
Maikoo, M. & Ellis, D. [2016] Advertising themes used to attract children to unhealthy foods, Presented at the College of Law and Management Studies Research Day, UKZN, Durban, 29-30 September 2016.
Ellis, D. & Geder, M. [2016] The Journal of Consumer Behaviour 2001 – 2012: A Content Analysis. Presented in the Special session on Learning about the magic of publishing using bibliometric analysis at the 44th Academy of Marketing Science Annual Conference, AMS44, Lake Buena Vista, Florida, USA, May 18-21.
Vigar-Ellis, D. [2015] Consumer Knowledge: a new basis for wine market segmentation? Wine Business and Marketing Conference 2015, Lake Garde, Italy, 10 - 12 July.
Vigar-Ellis, D., Bal, A., Pitt, L. & Robson, K. [2015] How does Opinion leaders' and consumers' objective and subjective knowledge of wine impact wine consumption? A Study. AM2015, the Academy of Marketing conference, Limerick, Ireland, 7-9 July.

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