Navigation
Professor Maxwell Phiri


Telephone +27 31 260 5843


Fax
+27 31 260 5219
Email phirim@ukzn.ac.za
Campus Westville
Building & Room
M Block-M1-207,2nd Floor

Bio:

Professor Phiri has mastered the art of teaching management related modules in a cross cultural, and multi-racial environment with learners of different capabilities.His industry work experience in the business environment and entrepreneurship helps me to blend experience with theoretical concepts in the lectures which stimulate my students and motivates them for higher performance both as students and when they join the industry. He  is Associate Professor in Supply Chain Management and also holding the position of Acting Academic Leader – Research for the school of Management, IT & Governance. Professor Phiri managed to be among the top 30 Researchers for the 205/2016 Research Productivity cycle.His main focus at the moment is to supervise and graduate Masters and PhD students who will contribute to national development both in academic and corporate environment. Publish articles as a form of sharing knowledge.

Appointment Designation:
  • Associate Professor
Academic Qualifications: 

  • DBA (UKZN)
  • MBA (UKZN)
  • Bachelor of Social Science (UCT)
  • Diploma in Journalism (Evelyn Hone College Of Applied Arts Lusaka - Zambia )
  • Diploma in Radio Programming, Radio World Wide Training Unity -England 

Undergraduate Courses Currently Teaching:

  • Consumer Behavior
  • Business Ethics
  • Special Topics in marketing
  • Integrated marketing Communication
Postgraduate Courses:
  • Strategic Brand Management
  • Supply Chain Management B
  • Business Strategy, Advanced Business Topics
  • Advanced Marketing Research
Research Interests:
  • Brand management,
  • Entrepreneurship,
  •  E-marketing and Innovation

Publications: 

  • Phiri, M.A. ‘Hindrances to Economic Success among Small Medium and Micro Entrepreneurs Involved In Informal Cross-Border Trade (ICBT) Between Malawi and South Africa’. In Journal of Economics (JE) 056-13, 2016
  • Phiri, I.A. and Phiri, M.A. ‘HIV and AIDS, Gender Violence and Masculinities‘.Journal of Human Ecology (JHE).Kamla-Raj 2016 J Human Ecology, 53(1): 74-86 (2016)
  • Mbengo,P & Phiri, M.A, ‘Mobile Banking Adoption: A Rural Zimbabwean marketing Perspective’ in Corporate Ownership & Control / Volume 13, Issue 1, Autumn 2015, p195 -204
  • Mbango, P &Phiri, M.A, ‘Trust and Communication as predictors of customer satisfaction in Business-to-Business Relationship Marketing in the South African Cement Manufacturing Industry’ in Journal of Governance and Regulation,Vol. 4, Issue 2, 2015. P98 - 104
  • Phiri, M.A, & Kaupa, S ‘An Investigation of Consumers’ Perceptions of In-House Food Brands in Durban’s Major Food Retailers’.Journal of Economics, Journal of Economics, 6(2): 189-199 (2015)
CONFERENCE PAPERS
  • Phiri, M.A. ‘Hindrances to Economic Success among Small Medium and Micro Entrepreneurs Involved In Informal Cross-Border Trade (ICBT) Between Malawi and South Africa’ A paper presented at European Marketing Conference, in Munich, Germany, June 3-4, 2010.
  • Phiri, M.A. ‘Factors that influence employee turnover and retention at Electronic Media Network limited (M-NET), South Africa’. ‘Business Management Conference (BMC) UKZN, September, 2009.
  • Phiri, M.A ‘Branding Strategies: An Evaluation within the South African Wine Export Industry’. South African Institute of Management Scientists (SAIMS) conference 11th -14th September, 2011. 
  • Phiri, M.A& MnCwabe T, ‘Customers’ Expectations and Perceptions of Service Quality: The Case of Pick ‘n’ Pay Supermarket Stores in Pietermaritzburg Area’. South African Institute of Management Scientists (SAIMS) conference 11th -14th September, 2011.
  • Phiri, M.A & F. Saruchera, ‘Technology Enabled Service Delivery (TESD) In the Banking Sector: Its Adoption, Impact and Future in Developing Economies’. A paper presented at European Marketing Conference, in Munich, Germany, August 7-8, 2014



Contact Webmaster | View the Promotion of Access to Information Act | View our Privacy Policy
© University of KwaZulu-Natal: All Rights Reserved